9/1/2023 0 Comments Hippo email verificationWhat to look for in an email list cleaning service Not accuracyĪ common claim of email cleaning and validation services is that they have “the highest accuracy on the market”!īut whether this is true or not, doesn’t really matter if you’re already following best practices. To do that, always ask for professional email addresses. This is because they’re a lot harder to enrich.įor example, if you’ve spent 3 months working on a white paper, you want to ensure it’s reaching the right people. In B2B, some email marketers also decide to remove any non-professional email addresses like Gmail or Outlook. But if you’re not buying lists, or using email finders and if your list is less than 5 years old, you shouldn’t encounter this. Not used as a spam trap: Spam traps are when Internet Service Providers use invalid, outdated email addresses to catch spammers.For example, while themetablog.io has the required MX records to send and receive emails, does not. As DNS records are public this is fairly simple. Registerable: DNS requests should be performed with the declared domain to check whether it can receive emails.Role-based email addresses (, ) are also often unusable and can cause similar problems. Disposable email addresses (Mailinator, Temp-email, etc.) are hard to detect and can easily cause deliverability issues. Not disposable or role-based: If you’re list building with lead magnets and such, this is typically the biggest problem.Valid: A simple syntax check to detect email addresses that cannot exist.How does email validation work?Įmail validation and list cleaning software typically check (in this order) whether an email address is: This provides more information for your wider marketing strategy and helps fine-tune your automation processes. Keeping your data clean also allows you to track your customers’ online presence across social media and other sites. This will guarantee you’re not repeatedly sending emails to inactive addresses, which can hurt your spam rating. ![]() ![]() That’s why it’s important to regularly use an email validation service.Ī solid one will clean your data, ensuring all email addresses are valid and up-to-date. A database full of old, defunct, and useless addresses costs you time and money. Email verification and list cleaning are essential with today’s complex rules about having and storing people’s data.
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